Technology
Briefroom combines frontier AI, real-time voice and news monitoring with the controls a crisis needs: grounded answers, human approval and a complete record.
“Payments are failing and X says we leaked data.”
Under the hood
Six layers, one principle: people stay in charge.
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Frontier AI, grounded in your material
Advisors run on frontier large language models from Anthropic. Every answer draws on what you've given Briefroom (playbooks, tone guide, key messages, past statements), not just general knowledge.
- Answers cite your own material
- Structured advice: do now, don't say, who to tell
- Each advisor graded against expert-written crisis scenarios before release
Real-time voice
Talk to an advisor the way you'd talk to a colleague. Speech is understood as you go and answered in a natural voice, with the text on screen at the same time.
- Natural voices, powered by ElevenLabs
- Works in the browser or on one hotline number
- Type instead whenever you can't talk
News monitoring that reads like an analyst
Scheduled searches across news sites, trade press and press releases for you, your brands and your people. Every story is read, scored and grouped, so you see the story, not fifty copies of it.
- Sentiment and relevance scored per story
- Syndicated copies grouped into one story
- Flags stories that don't actually name you
Open standards
Briefroom connects the way modern software should: through the official APIs of the tools you use and open protocols for AI assistants.
- Model Context Protocol (MCP) for Claude, ChatGPT, Copilot and more
- OAuth 2.1 sign-in with scoped permissions
- Official APIs for email, chat and support tools
Guardrails and human approval
AI drafts; people decide. Every outbound message waits for a named approver, and a separate review checks drafts for legal and reputational risk before anyone sees them.
- No path to send without approval
- Risk notes on every draft
- Full audit log of every action and tool call
Infrastructure built for sensitive data
Crisis information is often price-sensitive or privileged, so it's kept separate, encrypted and never used to train models.
- Tenant isolation for every organisation
- EU hosting option; private deployment on Enterprise
- Your data is never used for training
Built by Briefroom
Crisis expertise, built into every answer.
Briefroom's own scoring and evaluations turn what experienced crisis practitioners know into something every advisor, alert and review is held to, and they get sharper with every incident.
A rubric for crisis response
Scores how an incident was handled, from the record Briefroom keeps. It powers Briefroom Scoring: after-action reviews, scored drills and live checks, so teams can see themselves improve.
How much a story matters
Goes beyond positive or negative: weighs each story by how far it will travel and how much it could hurt, so the alert you get is the one that matters.
Advisors tested before they advise
A library of expert-written crisis scenarios that every advisor is run against before release, and again whenever its model or playbooks change.
How you compare
Your response scores over time, and how they compare with similar organisations, from anonymised, aggregated data that customers choose to share.
Questions
Which AI models does Briefroom use?+
Frontier large language models from Anthropic. We choose and evaluate the model for each job, and test every advisor against our own expert-written crisis scenarios before it's released.
Is it just a wrapper around a model?+
No. Briefroom adds its own scoring (the Response Score and the Coverage Risk Score), scenario evaluations, guardrails and the incident record. The model is one part of the system.
Do you train models on our data?+
No. Your incidents, documents and conversations are never used to train models, ours or our providers'.
Can the AI send anything on its own?+
No. Advisors and assistants can draft and request; a named person approves every send.
How do you keep answers accurate?+
Advisors answer from your own material and the incident record, show their sources, and say plainly when something isn't known yet or needs a lawyer.
Where is our data hosted?+
In isolated tenants, with an EU hosting option. Enterprise plans can use a private deployment.
More on how we protect your data on the security page.
Be ready before the call comes.
Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.
