Coverage
See the story turn before it trends.
Monitoring agents track news sites, trade press and press releases for your company, brands and executives, score every story and alert you when coverage turns.
Scored, not just collected
Each article gets a sentiment score from −1 to +1, topic tags and a reach estimate.
Alerts that matter
Get told when net sentiment turns sharply negative, a regulator is named, or a tier-one outlet runs a story.
One click to an incident room
Open an incident straight from an alert. Agents start with the coverage already in the file.
Questions
Where does coverage come from?+
Licensed news APIs and publisher RSS feeds first; direct crawling only where site terms allow it.
Do you store full articles?+
No. Headlines, links, scores and short excerpts only.
Can we track competitors?+
Yes, on Growth and Enterprise (competitor benchmark).
Does monitoring cost extra?+
No. Monitoring and alerts are included in every plan. Only incident rooms count, and each plan includes some every month.
Can Claude or Copilot read coverage?+
Yes, through the get_coverage and get_sentiment_summary MCP tools.
Be ready before the call comes.
Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.
press@northwindpay.example