Agents

An advisor for every department, in two minutes.

Give it a name, a voice and a department. It inherits that team's playbooks, approvers and hotline routing — and it's tested before it goes live.

NO
Nora
Crisis lead
CommunicationsOn a call
Talking…
EL
Ellis
Media relations
CommunicationsOn call
Talk
PR
Priya
Internal comms
People (HR)On call
Talk
SA
Sam
Customer response
Customer SupportOn call
Talk

Five-step builder

Identity, department, voice and tone, knowledge, permissions — with a live preview card as you go.

Your knowledge, attached

Playbooks from the scenario library, your tone guide, policies, past statements and key messages.

Permissions on every channel

Decide who can open incidents, draft, request sends or be used over MCP. Approval is always on for sends.

Questions

How long does it take to set up an agent?+

About two minutes for the basics. Uploading your tone guide and past statements takes a few more.

Can agents send emails on their own?+

No. Agents draft and request sends; every send waits for a named approver in Briefroom.

What does an agent know about our company?+

Only what you attach: playbooks, uploaded documents, key messages and spokespeople. Data stays in your tenant.

Can we have different agents for different teams?+

Yes. Each department owns its agents, approvers and share of the hotline.

How do we know an agent is any good?+

Every advisor persona is graded against the expert-written scenario suite before release, and you can test it in the console first.

Be ready before the call comes.

Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.

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0/5
Crisis readiness
Northwind Pay
Setting up
Comms style captured
Tone, key messages and spokespeople
Advisors on call
Nora, Ellis, Priya, Sam
Monitoring scheduled
4 names · every 15 minutes
Press mailbox connected
Outlook logo press@northwindpay.example
Approvers set
Tom and Rachel; second approver for regulators