Pricing
Simple pricing. Nothing metered.
Companies pay a flat monthly plan with incidents included, and €250 for each extra one. Agencies pay per client. Nothing else is metered.
Starter
For scale-ups that need cover without a comms hire.
€490 / month
- 1 organisation
- 5 seats
- 5 monitored names
- Daily monitoring
- Support: Email
- Incidents: 1 a month included, then €250 each
Growth
Most popularFor comms teams and companies with several brands.
€1,490 / month
- Up to 5 organisations
- 25 seats
- 20 monitored names
- Hourly monitoring and a competitor benchmark
- Support: Slack channel and SSO
- Incidents: 3 a month included, then €250 each
Enterprise
For groups and regulated firms.
Custom
- More than 5 organisations
- Unlimited seats
- Unlimited monitored names
- Custom monitoring: down to every 15 minutes, plus custom sources
- Support: SLA, DPA, EU hosting and a private MCP deployment
- Incidents: A yearly volume, set in the contract
On every plan, unlimited
- AI advisor agents
- Voice calls with the advisors
- Email replies, sent only after approval
- MCP access from Claude, ChatGPT and Copilot
- Monitoring alerts and watch items
Incidents included, then €250
- Included every month: Starter includes 1 incident room, Growth includes 3. Unused ones don't roll over.
- Each extra room is €250. One room covers an incident for 30 days, with every call, draft, approval and email inside it included.
- Free: everyday advice, monitoring, alerts and watch items. Only opening a room counts.
- Never blocked: when the included rooms are used, the next one still opens and is billed.
- Enterprise: a yearly volume of incidents, set in the contract.
Human PR & comms experts
Optional, on any plan. Flat fees at any hour. The expert gets the full incident file, so there's no briefing call, and an admin approves every fee before the request goes out.
| Advisory call | 60-minute call with a senior PR consultant; written recommendations added to the incident | €450 |
| Statement review | Expert edits and signs off a statement or Q&A within 2 hours | €350 |
| Incident support | Senior consultant on call for 48 hours: statements, journalist handling, spokesperson prep | €2,500 |
| Full crisis response | Dedicated lead plus media-relations specialist for 7 days, including press office cover and exec media training | €9,500 |
Questions
Does asking an advisor a question cost anything?+
No. Advice in the app, by voice or over MCP is included on every plan.
Does a monitoring alert cost anything?+
No. Alerts are free. Only opening an incident room from one counts towards your included incidents.
How many people can use it?+
Starter includes 5 seats, Growth 25 and Enterprise unlimited. A seat is anyone who signs in to the app or connects over MCP. Voice calls and approved email replies are unlimited on every plan.
What counts as an organisation?+
The company itself plus each brand, company or site you run under it. Each one gets its own monitoring, incidents and team, and the group sees across all of them. Starter covers one; Growth up to five; Enterprise more than five.
What's the difference between the plans?+
How many organisations, seats and monitored names you get, how often we monitor, and the level of support and security. The product is the same.
What if we have more incidents than the plan includes?+
Each extra incident room is €250. Nothing is blocked and there's nothing to top up.
Do unused incidents roll over?+
No. The allowance resets every month, so there's nothing to track.
All prices in EUR, excluding VAT. Billed monthly; annual billing gets two months free.
For crisis and comms consultancies. One price per client, with monitoring, incidents and AI advisors included. How it works
Agency
Most popularFor crisis and comms consultancies of any size.
€90 / client / month
- Unlimited seats and incidents
- 10 monitored names per client
- Client portal for client contacts
- Your logo on reports and the portal
- AI advisors for every client
Network
For global firms and networks of offices.
Custom
- Everything in Agency
- Full white-label on your own domain
- SSO, SLA, DPA and EU hosting
- Custom sources and API export
Agency questions
What counts as a client?+
A client workspace: one company you monitor and run incidents for. Add or remove clients at any time; you pay for the clients you have that month.
Are there seat or incident limits?+
No. Unlimited seats for your team and unlimited incidents for every client, with no per-incident fee.
Can clients see their workspace?+
Yes, view-only, and only their own: coverage, open incidents, the timeline and reports.
What if a client is already a Briefroom customer?+
Their own workspace stays theirs. You can work alongside it as their adviser, or run your own workspace for them.
Can we put our own brand on it?+
Agency puts your logo on reports and the client portal. Network is fully white-label, on your own domain.
All prices in EUR, excluding VAT. Human experts are available to agencies at the same flat fees.
Be ready before the call comes.
Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.
press@northwindpay.example