Scoring
Know how well you handled it.
Briefroom scores every response against a rubric written with crisis communications experts: real incidents once they're resolved, practice drills, and live checks while an incident is still open. All of it from the record Briefroom already keeps.
- Tell merchants in the first hour
- Add the outage FAQ to the playbook
After-action reviews
When an incident is resolved, it's scored on speed, stakeholder coverage, consistency with your key messages, control over what was sent, and how coverage moved, with what to change next time.
Drills, scored the same way
Practice scenarios use the same rubric, so you can see your team improve before the real thing.
Live checks
While an incident is open, the rubric runs as a checklist: who hasn't been told yet, which replies are overdue, what's drifting off message.
Built from the record
Scores come from the timeline, drafts, approvals and coverage Briefroom already captured. Nobody fills in a form, and every point links to the moment it's based on.
Your rubric, if you have one
Enterprise and agency plans can adjust the dimensions and weights, or bring their own response framework.
Benchmarks
See your trend over time and, if you opt in, how you compare with similar organisations from anonymised, aggregated scores.
Questions
Who wrote the rubric?+
Briefroom's crisis response rubric is developed with senior crisis communications practitioners and reviewed regularly.
Is it a judgement on my team?+
It's a learning tool. Scores are private to your organisation, and every point links to the moment in the timeline it's based on.
Can we use our own framework?+
Yes, on Enterprise and agency plans: adjust the dimensions and weights, or bring your own rubric.
How do benchmarks work?+
You see your own trend over time. Comparisons with similar organisations use anonymised, aggregated scores from customers who opt in.
Can agencies share scores with clients?+
Yes. Agencies can send a scored review to the client as a branded report, or show it in the client portal.
Be ready before the call comes.
Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.
press@northwindpay.example