Monitoring, on your schedule
Briefroom checks the news for you, your brands and your people, as often as every 15 minutes, scores every story, and alerts you the moment coverage turns.
Results
What changes when advice
is one call away
Targets for launch, not yet measured figures.
Benefits
Know first. Respond well. Keep the record.
Talk, don't type
Call an agent from the browser or the hotline. Advice cards and drafts fill the screen while you speak.
Inside Claude and Copilot
Ask your agents from the assistant you already use, over MCP.
You approve every send
Agents draft and request. A named approver signs off before anything leaves.
Know what the press is saying
Monitoring scores every story about you and alerts you the moment coverage turns.
Monitoring on your schedule
Daily on Starter, hourly on Growth, down to every 15 minutes on Enterprise, for you, your brands and your people. Run a check any time.
One incident record
Timeline, stakeholders, drafts and decisions in one place, with a clean handover between shifts.
Agents for every team
Comms, Legal, People, IR and Support each get named advisors with their own playbooks and approvers.
Integrations
Works with the tools your team already uses.
Briefroom watches your mailboxes, alerts people where they already are, learns from your playbooks, and puts your agents inside Claude, ChatGPT and Copilot over MCP.
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Two products
Every brand. Every client. One screen.
Companies get AI crisis advisors and a view across all their brands. Agencies get monitoring and an incident log with a view across all their clients.
For companies
AI crisis advisors, and the whole group at a glance.
Agents for every department, voice calls, drafts that wait for approval, and monitoring of your own coverage. Each brand keeps its own monitoring, incidents and team; the group sees across all of them and steps into any brand from one switcher.
For agencies
Monitoring and an incident log for every client, in priority order.
For crisis and comms consultancies: a workspace per client, alerts, a shared incident record, a client portal and AI advisors. Every client sits in one roster sorted by what needs attention; when a story breaks, that client jumps to the top and its lead is alerted.
Platform
Monitoring, incidents and advice in one room.
From the first story to the last approved email, every check, call and decision writes to the same incident.
Briefroom checks the news for you, your brands and your people on the schedule you set, scores every story, and alerts you the moment coverage turns.
- Daily, hourly or every 15 minutes, depending on your plan, or run it now
- Sentiment, outlets, reach and stories that don't name you
- Open an incident from an alert in one click
Customers
“The journalist emailed at 6pm. By 6:04 Nora had told us who to call first and the reply was waiting for my approval.”
Be ready before the call comes.
Capture your comms style, put advisors on call, schedule monitoring and set your approvers in an afternoon, so the first hour of a crisis is already planned.
press@northwindpay.example